Join GFE’s growth in Europe. Sell premium water safety solutions, from Smart Lifebuoy® systems to innovative lifebuoy cabinets
At GFE – General Floating Equipment – we believe that safety should be visible, accessible and innovative.
Since 1986, we have been developing and manufacturing professional life-saving equipment in Belgium, supplying municipalities, ports, marinas, recreational parks, industrial sites and public authorities across Europe. As demand for modern water safety solutions continues to grow, we are expanding our presence in Europe and are looking for entrepreneurial sales agents to join our journey.
Why Partner with GFE?
As a GFE sales partner, you represent products that combine quality, innovation and practical value.
What we offer:
✅ Belgian production and European quality standards
✅ Innovative products with clear competitive advantages
✅ Fast decision-making and direct communication
✅ A flexible and highly responsive organization
✅ Strong marketing and technical support
✅ A growing market with excellent sales opportunities
✅ A passionate team committed to continuous innovation
We are not a large corporation buried in layers of management. We are a dynamic company with the energy, ambition and flexibility to seize opportunities and grow together with our partners.
Smart Lifebuoy® – The Future of Water Rescue
One of the most exciting products in our portfolio is the Smart Lifebuoy®.
While traditional lifebuoys remain essential safety equipment, the Smart Lifebuoy® takes water safety to the next level by combining proven rescue equipment with smart monitoring technology.
The system helps operators ensure that life-saving equipment remains available and operational at all times. It can alert responsible parties in case of removal, vandalism or misuse, reducing risks and improving response times.
For municipalities, marinas, ports and recreational facilities, the Smart Lifebuoy® offers a modern solution that combines prevention, monitoring and life-saving capability in one intelligent system.
As digitalisation becomes increasingly important in public safety management, the Smart Lifebuoy® provides a compelling value proposition and opens doors to new customer segments.
The Lifebuoy Cabinet with Transparent Diamond Cover
Another flagship product is our premium lifebuoy cabinet featuring the transparent Diamond cover.
Designed for maximum visibility, durability and aesthetics, this cabinet protects life-saving equipment while ensuring it remains clearly visible and instantly accessible when needed.
Key advantages:
- Outstanding visibility of the lifebuoy
- Modern and professional appearance
- Highly resistant to weather, UV exposure and corrosion
- Durable construction for demanding public environments
- Easy installation and maintenance
- Proven reliability in coastal and inland locations
- The unique transparent Diamond cover creates a distinctive look that immediately attracts attention, making rescue equipment easier to locate during emergencies.
Whether installed in a marina, harbour, city centre, recreational area or industrial site, this cabinet offers a premium solution that combines safety with professional presentation.
A Market Full of Opportunities
Across Europe, public authorities, municipalities and private operators are investing more than ever in safety infrastructure and risk prevention.
This creates excellent opportunities for motivated sales professionals who want to represent products with a clear purpose and a strong market need.
GFE products are not commodity items. They offer genuine innovation, premium quality and visible added value, giving you a strong and convincing sales story.
Let’s Grow Together
We are looking for driven, independent sales agents who enjoy building relationships, identifying opportunities and developing long-term customer partnerships.
In return, you will work with a company that combines decades of experience with the energy of a fast-growing organization. You will represent products that save lives, stand out from the competition and contribute to safer communities.
If you are ready to join an ambitious European manufacturer and help shape the future of water safety in Europe, we would be delighted to hear from you.
GFE – Saving Lives. Made in Belgium. Built for the Future