OPRANIC AB is a Swedish premium brand and manufacturer of infrared heating systems for outdoor and indoor use, combining Scandinavian design with European engineering and manufacturing.
As the manufacturer of our own brand, we develop our technology and key components ourselves, giving our heaters high performance, energy efficiency and a long service life. Our range covers infrared heaters for terraces, hospitality and outdoor seating areas, as well as infrared heating panels for residential, commercial and working spaces.
OPRANIC is the market leader for infrared heaters in Sweden, and our technology has been independently evaluated. In a full-scale study at Luleå University of Technology, commissioned by the research and development department of Vattenfall AB, the Swedish state-owned energy group and one of Europe’s largest energy providers, our IR-X technology was scientifically tested under Arctic conditions.
Our products have also been recognised by independent testers and publications, including “Sehr Gut” from Vergleich.org in Germany, “Best in Test” from Inspekto.se, and “Best Buy” awards from The Independent and The Telegraph.
We supply the European market from our warehouses in Germany and Sweden, providing our partners with short delivery times, typically within one to three working days.
Following our established position in Sweden, we are now selectively expanding our European sales and distribution network through long-term partnerships with experienced commercial agents and Retail & Key Account partners.
Outdoor range – Relevant customer groups include:
- Pergola, awning and outdoor-heating installers
- Companies that build, renovate or equip restaurants and hospitality venues
- Hotel and restaurant suppliers
- Specialist outdoor-living and premium retailers
- Electrical and heating wholesalers
- Architects, planners and project companies
- Hospitality and commercial property operators
- Building-material and home-improvement retailers
Indoor range – Relevant customer groups include:
- Electrical installers
- Heating, HVAC and building-services companies
- Renovation and modernisation companies
- Interior fit-out companies
- Specialist electrical and heating retailers
- Electrical and heating wholesalers
- Property developers
- Architects, planners and engineering offices
- Building-material and home-improvement specialists
Your Role
Depending on your background and network, your role may focus on regional B2B sales, Retail Key Account development, or both.
Commercial Agents: Present, place and develop the OPRANIC product range with commercial customers in your territory and build long-term customer relationships.
Retail & Key Account Partners: Develop OPRANIC’s access to major retail chains, buying groups, wholesalers, specialist trade and purchasing organisations through relationships with headquarters, central purchasing and category-management decision-makers.
Work with OPRANIC management towards new product listings, commercial agreements, market launches and long-term account development.
Your Profile
Commercial Agents: An established commercial agent, sales agency or experienced self-employed B2B sales professional with active customer relationships through which OPRANIC products can be introduced, specified or resold.
Ideally, you already represent complementary, non-competing product lines and have an established position within your market.
Retail & Key Account Partners: An experienced Key Account professional, independent commercial partner or established sales agency with relevant relationships within retail, home improvement or specialist trade.
Ideally, you have direct contacts at headquarters, central purchasing or category-management level and experience introducing and obtaining listings for new brands or product ranges.
If your existing network is particularly strong within the outdoor range, indoor range or a specific relevant sales channel, we are equally open to discussing cooperation.
A Strong Basis for Long-Term Business
Our growth in Sweden has been built on satisfied customers, recommendations and repeat business. Product quality, reliable after-sales service and warranty commitments support both smaller repeat orders and larger project, retail and distribution business.
What we offer
- Attractive performance-based commission on new business
- Commission on repeat orders from customers developed by the agent
- Opportunities for both recurring specialist-trade business and larger project, retail and distribution orders
- Defined territories and customer protection can be agreed according to the scope of the cooperation and market development
- Short decision paths and direct contact with management
- Protected sales leads
- Structured onboarding, product and sales training, and technical and sales materials
- Samples and demonstration units
- Ongoing sales and marketing support
- Fast delivery from our warehouse in Germany and Sweden
Territory: We are currently developing selected European markets. Please tell us which country and regions you cover, the principal customer groups within your existing network, and whether your experience is strongest in the outdoor range, the indoor range or both.
Commercial terms: Agreed individually according to market, territory and scope of cooperation.
For commercial agents, cooperation is structured as an independent commercial agency relationship in accordance with the applicable commercial agency legislation in the respective market. The specific contractual and legal framework will be agreed according to the country and scope of cooperation.